About Us

Discover how the Gencon Head Collar became so successful

Here at Gencon we have one simple aim – to enhance the pleasure that dog owners can derive from their pets. My wife and I have always been dog lovers and the idea of working with like minded people who share our passion was irresistible.

The Gencon® All-in-1 and Headcollars were designed, developed and patented by a lady called Irene Holbrook, who is probably the most knowledgeable dog enthusiast we have ever known.

Irene has long been an expert in dog agility and obedience and it was her passion for these disciplines, and her wish to help people gain the most enjoyment from their dogs, that led her to the development of the original Gencon products.

After a great deal of research into dog psychology and development work on innovative technologies and high quality materials, the Gencon range was born. The quality and effectiveness of the products is so unique that they have been granted a UK Patent.

Irene’s wish to retire and devote even more time to her family of four dogs (and husband) gave my wife and I the opportunity to take over the running of Gencon and further the business.

To help us do this we have a team of expert dog trainers and behaviourists who are working with us to help develop our products, but most importantly to provide our customers with support for any behavioural problems they may encounter whist training their dogs.

The Gencon team hope you have enjoyed finding out a little more About us.We are always pleased to hear from you and are on hand to help in any way we can

If you need any further information about our Gencon dog training leads or headcollars or about how to stop a dog pulling on a lead please contact us here

Andrew Treleaven