British Agility Association

The Kennel Club Team GB Agility Announce New 3 Year Sponsorship Deal with Gencon

The Kennel Club is delighted to announce a new three year sponsorship deal between Team GB Agility and “Gencon” to run between 2015 and 2017 inclusive.

Gencon manufacture a head collar which is a simple and effective solution to stop a dog pulling on a lead. The Gencon® All-in-1 and Headcollars are made from soft yet durable fabric and are specifically designed after a great deal of research into dog psychology and development work on innovative technologies and high quality materials so that they don’t pull up into a dog’s eyes or uncomfortably turn their head, making them the perfect lead training accessories for grown dogs and puppy walking. The Gencon consists of two simple loops that apply gentle pressure when your dog pulls the lead, which gently but effectively stops the dog pulling forwards and is recommended by the Guild of Dog Trainers.

Andrew Treleaven Director of Gencon said “The Gencon range was born out of Agility – Irene Holbrook who designed the Gencon was a very keen and successful Agility Competitor who couldn’t find a product that matched her needs and so designed her own. So effective was the Gencon that through word of mouth it became a product of choice for many people competing in the Agility world. Having taken on the company from Irene we are delighted that the Gencon Range is still a favoured product with the Agility fraternity and is now recommended by both the Guild of Dog Trainers and the RSPCA. By supporting Team GB we believe that we can make a positive contribution to the Team’s success and also increase our knowledge of the training equipment requirements of competitors in the sport of Agility.”

Agility Team GB is the UK international agility team whose principle sponsor is the Kennel Club (KC). The principal objective is to promote the welfare, training and improvement of agility dogs and be ambassadors of top, high performance agility in the UK.

Agility Team GB also plays an important role in developing the latest performance techniques to the sport, in identifying new talent to top flight agility and caters for all breeds and all ages of handlers. But, as well as focusing on the top level of competition Team GB is also passionate about the development of the sport in general.

The team is led and accompanied by a team manager, an assistant, a vet and a physiotherapist all supported by specialist organisers within the KC to handle all the administrative tasks that selecting, training and sending teams abroad to compete involves.

A thorough selection process is conducted using a combination of results from the top competitions, a selection competition day and performance training days to determine the final teams. Training days are carried out on grass, sand and astroturf as appropriate to the event surface itself and for all three agility competition heights of Small (where we would normally take a team of 5 dogs and handlers), Medium (Also a 5 strong team) and Large dog categories (7 strong team).

The Agility Team GB will compete in the European Open Finals (EO) to be held between the 24th-26th July 2015 in (Reiterstadion Germany and in the FCI Agility World Championships (AWC) to be held in Bologna – Italy between the 08th-11th October 2015.

There has been a steady progress made since Team GB first started competing internationally with the recent podium placed highlights being in the Medium height category where Natasha Wise and her blue merle Border Collie “Dizzy” have been crowned World Champions on no less than three different occasions which is an amazing achievement in itself and Sian Illingworth with her Border Collie “Maybe” won the European Open Championship.

23rd June 2015

For further details regarding Team GB and International Agility visit the Kennel Club website If you have any queries please do contact the Working Dog Activities Team via or by calling 020 7518 1013.

For journalists who would like further press information, images or interview requests click here.

Like our Facebook page

Follow us on Twitter

The Kennel Club is the largest organisation in the UK devoted to dog health, welfare and training. Its objective is to ensure that dogs live healthy, happy lives with responsible owners.

It runs the country’s largest registration database for both pedigree and crossbreed dogs and the Petlog database, which is the UK’s biggest reunification service for microchipped animals. The Kennel Club is accredited by UKAS to certify members of its Assured Breeder Scheme, which is the only scheme in the UK that monitors breeders in order to protect the welfare of puppies and breeding bitches. It also runs the UK’s largest dog training programme, the Good Citizen Dog Training Scheme and licenses shows and clubs across a wide range of activities, which help dog owners to bond and enjoy life with their dogs. The Kennel Club runs the world’s greatest dog show, Crufts, and the Discover Dogs event at Earls Court, London, which is a fun family day out that educates people about how to buy responsibly and care for their dog.

The Kennel Club invests in welfare campaigns, dog training and education programmes and the Kennel Club Charitable Trust, which supports research into dog diseases and dog welfare charities, including Kennel Club Breed Rescue organisations that re-home dogs throughout the UK. The Kennel Club jointly runs health screening schemes with the British Veterinary Association and through the Charitable Trust, funds the Kennel Club Genetics Centre at the Animal Health Trust, which is at the forefront of pioneering research into dog health. The new Kennel Club Cancer Centre at the Animal Health Trust will contribute to the AHT’s well-established cancer research programme, helping to further improve dog health.