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Discover how the Gencon Head Collar became so successful

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Here at Gencon we have one simple aim – to enhance the pleasure that dog owners can derive from their pets. My wife and I have always been dog lovers and the idea of working with like minded people who share our passion was irresistible.

The Gencon® All-in-1 and Headcollars were designed, developed and patented by a lady called Irene Holbrook, who is probably the most knowledgeable dog enthusiast we have ever known.

Irene has long been an expert in dog agility and obedience and it was her passion for these disciplines, and her wish to help people gain the most enjoyment from their dogs, that led her to the development of the original Gencon products.

All-In-One Reflective Clip to Collar Day
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After a great deal of research into dog psychology and development work on innovative technologies and high quality materials, the Gencon range was born. The quality and effectiveness of the products is so unique that they have been granted a UK Patent.

Irene’s wish to retire and devote even more time to her family of four dogs (and husband) gave my wife and I the opportunity to take over the running of Gencon and further the business.

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To help us do this we have a team of expert dog trainers and behaviourists who are working with us to help develop our products, but most importantly to provide our customers with support for any behavioural problems they may encounter whist training their dogs.

The Gencon team hope you have enjoyed finding out a little more About us. We are always pleased to hear from you and are on hand to help in any way we can.

Clip to Collar Gencon Dog Lead

Get in touch

Contact us if you need any further information about our Gencon dog training leads or headcollars or about how to stop a dog pulling on a lead

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Our Happy Customers

Hudson is incredible on his Gencon and over the months his confidence has increased and his anxiety lessened. The Gencon ensures no pulling and no lunges. Our walks are an absolute pleasure. I have complete confidence in the Gencon and have recommended it to a number of people.

Ali Lewis

Max, my ESS is still a puppy but weighs 16kg already so walking him is a struggle. A lady recommended I buy a Gencon lead. She has an active Cocker Spaniel and it was an “Instant” relief walking her dog. Oh my goodness, I cannot believe how true her words are of “Instant”. We’ve been on a walk & I’ve come back with my arms in their sockets still! This will make a huge difference for both Max & myself. This is a massive game changer!

Mrs Jayne Booth

Here at Woodside, we use the Gencon all-in-1 with clip to collar. We have found them simple to use and very effective at controlling any size dog. Most dogs accept the Gencon quickly with little fuss, making training so much easier. Gencon’s are now part of our uniform and we recommend them to any new owner taking home one of our four legged friends.


RSPCA Advisor

The Gencon extra wide head collar is a brilliant piece of kit. Using it has transformed my headstrong flatcoat into a manageable dog who walks demurely by my side. There is no pressure and just the lightest contact, so we can enjoy on lead walking instead of an unseemly battle.


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