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All products proudly made in Great Britain

The most simple and effective solution to stop a dog pulling on the lead

The Gencon (Standing for Gentle Control) is one of the simplest and most effective headcollars available on the market. Gencons are gentle on the dog and very effective, which is proving popular with Pet Owners, Dog Kennels, Trainers, Behaviourists, Dog Clubs and Vets alike.

Play fetch with the lez graham retrieving roll

The Benefits of the Gencon


Simple and quick to use


Won’t pull up into your dog’s eyes


Won’t turn your dog’s head dangerously


Comfortable and soft to wear, perfect for lead training


Recommended by dog trainers and behaviourists


Unique patented product made in Britain


Perfect as a puppy lead to teach young pups lead training

The highest quality products for pets and their humans

The Gencon® All-in-1 and Headcollars were designed, developed and patented by a lady called Irene Holbrook, who is probably the most knowledgeable dog enthusiast we have ever known.

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Gencon All-in-1 Range

Gencon All-In-One Dog Headcollar Navy Jade

Gencon Headcollars

Gencon Dog Headcollar Purple Pink


Gencon Dog Slip Lead Pink Burgundy


Gencon Link Black main

Lez Graham Range

Gencon Lez Graham Retrieving Roll

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Our Happy Customers

Hudson is incredible on his Gencon and over the months his confidence has increased and his anxiety lessened. The Gencon ensures no pulling and no lunges. Our walks are an absolute pleasure. I have complete confidence in the Gencon and have recommended it to a number of people.

Ali Lewis

Max, my ESS is still a puppy but weighs 16kg already so walking him is a struggle. A lady recommended I buy a Gencon lead. She has an active Cocker Spaniel and it was an “Instant” relief walking her dog. Oh my goodness, I cannot believe how true her words are of “Instant”. We’ve been on a walk & I’ve come back with my arms in their sockets still! This will make a huge difference for both Max & myself. This is a massive game changer!

Mrs Jayne Booth

Here at Woodside, we use the Gencon all-in-1 with clip to collar. We have found them simple to use and very effective at controlling any size dog. Most dogs accept the Gencon quickly with little fuss, making training so much easier. Gencon’s are now part of our uniform and we recommend them to any new owner taking home one of our four legged friends.

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RSPCA Advisor

The Gencon extra wide head collar is a brilliant piece of kit. Using it has transformed my headstrong flatcoat into a manageable dog who walks demurely by my side. There is no pressure and just the lightest contact, so we can enjoy on lead walking instead of an unseemly battle.


More Information

Size Guide

Fitting Instructions

Comparison Chart